Cookies Policy

Effective Date: March 2026

This Cookies Policy explains how AURUM ("we", "us", "our") uses cookies and similar technologies on our website.

We are based in Slovenia and follow GDPR and EU ePrivacy rules.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function properly, analyze performance, and deliver media (such as embedded YouTube videos).

Cookies may be:

  • – required for the website to work

Essential

  • – help us understand traffic and performance

Analytics

  • – set by YouTube or other third-party platforms

Marketing/Embedded

2. What Cookies We Use

Because we use Google Analytics and YouTube embeds, our site uses 3 categories:

A) Essential Cookies (Required)

These cookies enable:

  • Basic site navigation
  • Form submissions
  • Security and performance

They do not collect personal data and cannot be disabled.

B) Analytics Cookies (Google Analytics)

We use Google Analytics to understand:

  • How visitors use our website
  • Which pages perform best
  • Traffic sources
  • Time spent on pages
  • Device/browser statistics

Google Analytics may process anonymized data such as:

  • IP address (anonymized)
  • Page interactions
  • Click events

Analytics cookies are non-essential and require consent under GDPR.

C) Marketing Cookies (Meta Pixel)

With your consent, we use the Meta Pixel to:

  • Measure the effectiveness of our Instagram and Facebook ads
  • Track conversions (e.g. form submissions)
  • Build audiences for ad targeting and lookalike audiences
  • Retarget visitors who have interacted with our site

They are only activated after you accept marketing cookies via the cookie banner.

Marketing cookies are non-essential and require explicit consent under GDPR.

D) Embedded Content Cookies (YouTube)

Our website includes embedded YouTube videos, which may set cookies for:

  • Playback functionality
  • Tracking video engagement (views, watch time)
  • Personalizing recommendations (if logged into YouTube)

These cookies only activate after you click to play a YouTube video.

3. Why We Use Cookies

We use cookies to:

  • Ensure the website functions properly
  • Improve performance and reliability
  • Analyze traffic and content performance
  • Enable video playback
  • Deliver a seamless user experience

4. Cookie Consent (GDPR)

On your first visit, you may see a cookie banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize preferences

You can change your settings at any time using "Cookie Preferences" in the footer.

5. Managing Cookies Manually

You may control or delete cookies anytime through your browser settings:

  • chrome://settings/cookies

Chrome:

  • about:preferences#privacy

Firefox:

  • Preferences → Privacy

Safari:

  • edge://settings/siteData

Edge:

If you disable cookies, parts of the site may not function correctly.

6. Third-Party Cookie Providers

We use cookies set by:

  • (Analytics + YouTube) –

Google

https://policies.google.com/technologies/cookies

  • (Pixel / Facebook) –

Meta

https://www.facebook.com/policies/cookies/

These providers have their own policies governing how they store and process information.

7. Updates to This Policy

We may update this Cookies Policy to reflect:

  • Changes to the website
  • New tools, analytics, or embeds
  • Legal/regulatory updates

Revised versions will be posted on this page with a new "Effective Date."

8. Contact Us

For questions about this Cookies Policy, contact:

AURUM

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À compléter : les mentions marquées [À COMPLÉTER] correspondent à la raison sociale, à l'adresse et au contact de l'entité juridique — elles doivent être remplies avec celles de AURUM avant toute mise en ligne publique.