Co-founder of AURUM, specializing in growth marketing and development.
Quick Takeaways
$7.22 billion flowed through OnlyFans last year. Most people think that's how much the company made. It's not even close. OnlyFans kept $1.41 billion — their 20% cut. The other $5.8 billion went straight to creators. And the average creator? They earned $131 per month. That gap between the OnlyFans revenue headline and the $131/month creator reality tells you more about this platform than any sing...
OnlyFans Revenue: Year-by-Year Breakdown
Fenix International Ltd — OnlyFans' parent company — is registered in the UK. That means their annual revenue gets audited and published at Companies House every year. These aren't estimates or analyst guesses. They're . First, let me clear up the confusion I see everywhere. When headlines say "OnlyFans made $7.2 billion," they mean gross revenue — total money fans spent on the platform. OnlyFans ...
Why can we see these numbers at all? OnlyFans is a private company — but Fenix International is registered in the UK, where companies must publish annual accounts. You can look them up yourself at Companies House.
| Fiscal Year | Gross Revenue | Net Revenue (20%) | Pre-Tax Profit | YoY Growth |
|---|---|---|---|---|
| FY2019 | $270M | ~$54M | FY2020 | $2.2B |
| ~$440M | +715% | FY2021 | $4.8B | ~$960M |
| +118% | FY2022 | $5.55B | ~$1.11B | +16% |
| FY2023 | $6.63B | ~$1.33B | $485M | +19% |
| FY2024 | $7.22B | $1.41B | $684M | +9% |
Source: Fenix International annual accounts, UK Companies House
How Much Is OnlyFans Worth? Valuation Timeline
OnlyFans' valuation history reads like a rollercoaster. In 2021, the platform was worth roughly $1 billion. No formal valuation surfaced through 2024 — the company stayed private and profitable. By May 2025, owner Leonid Radvinsky explored selling at a valuation peak of $8 billion. The deal that actually closed in January 2026? $5.5 billion — 31% below his asking price. Why the drop? Simple math. ...
| Date | Event | Valuation |
|---|---|---|
| 2021 | Post-pandemic growth peak | ~$1B (estimated) |
| May 2025 | Radvinsky explores sale | $8B (asking price) |
| Jan 2026 | Architect Capital deal closes | $5.5B ($3.5B equity + $2B debt) |
| 2028 (target) | Potential IPO | TBD |
OnlyFans User Count: Creators and Fans
As of FY2024 (ending November 2024), OnlyFans had 377.5 million registered fan accounts and 4.63 million creator accounts. Both numbers grew — but the growth rates tell a more interesting story. Fan accounts grew 24% year-over-year. Creator accounts grew 13%. That widening gap is actually good news for creators — each one now has a bigger potential audience. The fan-to-creator ratio hit 81.6:1 in ...
Fan growth outpaces creator growth
24% fan growth vs. 13% creator growth means demand is expanding faster than supply. If you're a creator, your potential audience is getting bigger — here's .
Only 32% of applications get approved
OnlyFans' ID verification filters out about 2 in 3 applicants. This keeps the creator pool smaller than it would otherwise be — which helps the fan-to-creator ratio stay healthy.
How Much Do OnlyFans Creators Actually Earn?
This is the stat that shocks everyone. The average OnlyFans creator earns about $131 per month after the platform's 20% cut. But "average" is doing a lot of heavy lifting — the income stats reveal a distribution more lopsided than almost any industry I've seen. OnlyFans paid out $5.8 billion to creators in FY2024 across 4.63 million accounts. Divide those two numbers and you get the $131 figure. B...
The top 0.1% of creators — roughly 4,600 accounts — earn an estimated 76% of all revenue. That's extreme concentration. For context on who these top earners are, check our .
| Creator Tier | Share of Revenue | Estimated Monthly Earnings |
|---|---|---|
| Top 0.1% | ~76% | ~$146,881/month |
| Top 1% | 33% | $10,000+/month |
| Top 10% | 73-75% | $1,000-$10,000/month |
| Top 5-50% | ~25% | $24-$1,000/month |
| Bottom 50% | ~2% | Under $24/month |
| Average (all) | $131/month |
Sources: FY2024 payout data, WifiTalents, industry estimates
Keily Blair (CEO), Oct 2025 announcement via Variety
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Revenue Per Employee: How 46 People Run a $7B Platform
This stat goes viral every time someone posts it on Reddit. OnlyFans generates $37.6 million in net revenue per employee — more than Apple, Nvidia, Meta, and Google. A thread on r/dataisbeautiful comparing these numbers got 25,988 upvotes and 1,397 comments. The reason it's possible: OnlyFans is a marketplace, not a product company. Creators make the content. Fans pay for it. OnlyFans just hosts t...
“The number is genuinely impressive — but they're not really updating the platform. They're extracting profits, not investing back. That's the trade-off of running this lean.”
| Revenue Per Employee | Employees |
|---|---|
| OnlyFans | $37.6M |
| 46 | Nvidia |
| $3.6M | ~30,000 |
| Apple | $2.4M |
| ~164,000 | Meta |
| $2.2M | ~67,000 |
| $1.9M | |
| ~183,000 | Microsoft |
| $1.1M | ~228,000 |
| OpenAI | $1.1M |
| ~3,500 | Amazon |
| $0.4M | ~1,500,000 |
Sources: Company filings, Business Standard (2024)
Who Owns OnlyFans? Net Worth and Dividends
OnlyFans was founded by Tim Stokely in 2016 as a platform for influencers and fitness creators to monetize their audience. But the person who turned it into a multi-billion dollar machine is Leonid Radvinsky — a Ukrainian-American entrepreneur who bought a 75% stake in 2018 for an undisclosed amount. Radvinsky's net worth hit $7.8 billion according to . And the dividends tell the real story. In FY...
Know a creator who deserves better? Refer them to AURUM and earn up to 10% of their earnings monthly — no caps, no commitment. .
Fenix International annual accounts (2020-2024), Bloomberg
OnlyFans Statistics by Country and US State
Here's the stat I think most OnlyFans posts miss entirely. The United States accounts for over 60% of OnlyFans' total revenue. 48% of all website traffic comes from American users. And US fans spent over $2 billion on the platform in 2025. This isn't just a fun fact — it's a risk factor. OnlyFans is far more US-dependent than the "global platform" branding suggests. If a major US payment processor...
US creators by state
California leads with 18% of US-based creators, followed by Texas (12%), Florida (9%), New York (8%), and Illinois (5%). The highest-earning states per creator are New York, Maryland, and Hawaii — smaller pools, higher average incomes.
Revenue concentration risk
With 60%+ revenue from one country, OnlyFans is more exposed to US regulatory changes than most people realize. State-level adult content laws are already being proposed in several states — and payment processor pressure is a constant.
| Country | Share of Traffic | Notes |
|---|---|---|
| United States | 48.07% | 60%+ of revenue, ~1.1M creators, $2B+ fan spending |
| United Kingdom | 6.89% | HQ country (Fenix International registered here) |
| Mexico | 5.1% | Fastest-growing Latin American market |
| Germany | 4.8% | Largest continental European market |
| Canada | 3.7% | Strong creator base per capita |
Source: SimilarWeb, Fenix International filings (2025)
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OnlyFans vs. Competitors: Creator Economy Market Share
OnlyFans controls roughly 40% of the paid creator subscription market. No competitor comes close — but the market is shifting. Fansly launched as a near-identical alternative and is growing fast. Fanvue hit $100 million ARR by leaning into AI-generated creators. And Patreon still owns the non-adult space. The one thing keeping creators loyal? OnlyFans' 80/20 payout split. Creators keep 80 cents of...
| Platform | Est. Revenue (2024) | Creator Payout | Primary Focus |
|---|---|---|---|
| OnlyFans | $7.22B gross / $1.41B net | 80% | Adult + general (95%+ adult) |
| Patreon | ~$800M gross | 88-95% | General creators (podcasts, art, education) |
| Fansly | Not publicly disclosed | 80% | Adult content (direct OF competitor) |
| Fanvue | ~$100M ARR | 80% | Adult + AI-generated creators |
Sources: Company reports, Sacra, industry estimates (2024-2025)
OnlyFans Demographics: Who Uses the Platform?
The demographic data tells you exactly who's on this platform — and who's paying. It's overwhelmingly young men subscribing to content made by women. That split shapes everything from content strategy to pricing to which niches make the most money.
Subscriber gender: 71% male, 29% female
The audience skews heavily male. This is why content targeting male preferences dominates the top earner lists — and why niches like couples content and female-oriented pages are still underserved.
Creator gender: 84% female, 14% male, 2% non-binary
Women make up the vast majority. But male creators are a growing segment — see our for what's working right now.
Age: 61% of users are under 35
The largest group is 25-34 year olds (31.3%), followed by 18-24 (29.6%). Users over 55 make up just 11.1% of the user base.
84.1% of traffic comes from mobile
If your content doesn't look good on a phone screen, you're leaving money behind. Vertical video and mobile-first photos perform best across the board.
Frequently Asked Questions
OnlyFans processed $7.22 billion in gross revenue (total fan payments) in FY2024. The company's actual revenue — its 20% commission — was $1.41 billion. Pre-tax profit hit $684 million.
As of November 2024, OnlyFans had 377.5 million registered fan accounts and 4.63 million creator accounts. Fan accounts grew 24% year-over-year while creator accounts grew 13%.
The average creator earns about $131 per month after the platform's 20% cut. But the median is likely under $50/month — top earners skew the average upward. Below the top 5%, most creators make roughly $24/month.
Leonid Radvinsky owns the majority of OnlyFans through Fenix International Ltd. He acquired a 75% stake in 2018. His net worth is $7.8 billion. The current CEO is Keily Blair (2024-present).
No. OnlyFans is privately held through Fenix International Ltd, registered in the UK. An IPO is targeted for 2028 following the Architect Capital deal in January 2026 that valued the company at $5.5 billion.
OnlyFans takes a 20% commission on all earnings. Creators keep 80% of what fans spend — the highest payout rate among major adult creator platforms. In FY2024, the platform paid $5.8 billion to creators.
OnlyFans was valued at $5.5 billion ($3.5 billion equity + $2 billion debt) in the Architect Capital deal that closed January 2026. The company had initially explored selling at $8 billion in May 2025.
The United States dominates with 48% of all traffic and 60%+ of revenue. The UK is second (6.89%), followed by Mexico (5.1%), Germany (4.8%), and Canada (3.7%).
Summary
OnlyFans is a $7 billion platform run by 46 people, where the average creator earns less than $5 a day and one man collected nearly half a billion in dividends last year. Those contradictions make it one of the most unusual businesses in tech. The numbers point one direction: the platform keeps growing, the creator pool keeps expanding, and the gap between managed and unmanaged creators keeps wide...
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